Developing a Marketing Plan

The strategy

The main objective of the marketing plan is to create awareness of the home and create excitement regarding the opportunity it offers to potential buyers.

This is achieved in three ways:

  • Creating the Frame (showing your home to its greatest potential)
  • Presenting the Home (disclose and inform)
  • Spreading the Word (marketing)

Main Steps in Developing a Marketing Plan

  1. Advertising
  2. Creating the Frame
  3. Open House
  4. Plan of action
  5. Preparing your home for showing
  6. Presenting the home
  7. Spreading the word

One Response to “Developing a Marketing Plan”

  1. Toronto realtor Says:
    May 25th, 2008 at 9:41 pm

    Hello Jill,
    As a Toronto realtor I can say that your list is truly comprehensive. The list of these important steps you compiled covers all the important stages of the process.

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